Flutterwrites - Logo - Process

Challenge : Create a Logo for a Start Up Writer Creating a Blog

Name : Flutter Writes

Parameters :  Approachable , Whimsical , Legible

Concept : Hand written Logo with lots of curves and flourishes as if the authors signature

Initial Sketch

Verdict : Love the flourishes, but make more legible and add something else to show that it is related to writing.

2nd Attempt

Verdict : Excellent ! The letters are legible with still a touch of whimsy strokes . The curly brackets at the side and the typewriter font below hint at writing. 

Now on to color

 

Verdict : The Top Left Blue color is the best choice. It's bright and eye-catching without over powering the lettering. Some of the other colors are too washed out or not happy enough.

Final Choice

Verdict : Client loves it ! It is put to good use on her blog - flutterwrites.blogspot.comhttp://flutterwords.blogspot.com/